CHALLENGE:
Create a unique environment to launch two new products for Roche Diabetes Care and make them known among doctors, nurses and patients from all over Spain.
SOLUTION:
Prelude Events chose a peculiar venue to celebrate the event for its similarities with Roche Laboratories: since its inception, the aim of both has been innovation for patient well-being. Through decoration, catering, lighting, sound and a brilliant Master of ceremony, Olga Viza, we managed to create a unique and special atmosphere where all participants could exchange ideas and knowledge, and of course enjoy a pleasant evening in an exceptional environment.
RESULT:
- The expected WOW factor by the customers as well as the attendees.
- An event that got everybody talking for weeks in the pharmaceutical industry.
