CHALLENGE:
Create three memorable brand events for Baker Mckenzie during the INTA Annual Meeting 2017, the largest and most prestigious international meeting of the trademark community, that took place in Barcelona. The goal of the events was to enhance the brand visibility and to stand out amongst the competitors during these days.
SOLUTION:
Prelude Events chose three representative restaurants where guests were able to enjoy the best Barcelona vibe creating unique experiences and environments for the invitees. We managed all the details of the events, from decoration, entertainment and catering, to production.
The biggest event was held in Bestial Restaurant, where more than 400 guests enjoyed a night full of music and color in one of the trendiest venues of Barcelona. Prelude completely customized the space with a tailor-made video mapping, lighting and decoration to create an elegant, fresh and unforgettable party.
INTERNATIONAL MEETING RESULT:
- Guest attendance over above that of previous years
- 100% client and guest satisfaction expressed onsite and post event
- An event that exceeded client expectations. We were told that it was the best Baker Mckenzie INTA party in many years
