CHALLENGE:
Press cocktail to kick off our client’s presence at Mobile World Congress 2018 in Barcelona. To announce new partners and share the latest innovations in 5G technology for an exclusive group of industry trade business press, analysts, partners, customers and executives. A welcome event for the press as an introduction to the program of events during this edition of MWC. The client asked for an intimate venue, with a central location and a less formal vibe to create a familiar ambience. In addition, convenient transportation was to be provided for all participants.
SOLUTION:
Prelude Events took care of venue management, full event production, audiovisuals, catering and expedited shuttle services. Our client chose to do an evening event for greatest availability from analysts and press on day zero before MWC opening. We provided a venue with an outstanding location. A charming modern space with an inviting ambience. We uncovered a secret treasure in the gothic quarter for creative professionals with a lounge and bar far from the typical cocktail venue.
Prelude Events created a setting that made people feel at home, comfortable and relaxed. Multiple screens presented the speakers and introduced the people behind the technology.
PRESS COCKTAIL RESULT:
- A great start to our client’s presence at the Mobile World Congress. Successfully connected attendees and partners, which provided for further business transactions in the following days
- Seamlessly transferred attendants to and from the event
- The venue was a perfect match to the client’s objectives
- Prelude Events has been contracted to repeat another event in the future for the client
