CHALLENGE:
To surprise repeat attendees invited to this VIP party during Mobile World Congress every year. To offer a meticulous and original theme with regard to every detail from décor and animation to catering.
SOLUTION:
A concept inspired by The Great Exhibition of 1851, a movement created by a group of scientists and thinkers that became an urban culture. We chose it because they embraced innovation in all aspects of life. The event honored how they were one step ahead of their time. Prelude Events selected one of the most iconic, emblematic and pioneering buildings in Barcelona. The venue suited the concept perfectly. The esthetics and event style were a combination of Victorian gothic and modern touches. As every year, we utilized various rooms in the same venue to hold the Connected Women’ event before the main VIP party. Negotiating a favorable rate as well as better conditions for set up and tear down timing.
Starting with drafts, we drew a very cinematographic story to touch upon the theme and transformed the space from scratch. From being completely empty, we took the global concept and brought it to reality, down to the last detail. Every aspect of this event production was connected. We created different corners like the lab corner or the office corner. Being decorative and at the same time useful, supporting the whole event. Staff included many actors that brought the concept to life transforming the venue to a museum-home of the period.
Because this movement valued botany, we turned the hall into a greenhouse. The central buffet was like a museum masterpiece exhibition. We had a cast interpreting different characters, a mixology corner at the library and custom-made cocktails that matched the botanical theme. Some of the desserts were presented in a claw foot bathtub (you had to be there). Besides that, as entertainment we had an elixir seller, a violinists band, bubbles and shadow play makers, a contact juggler and an antique camera structure framing the photo-call. Everything, including the character suits, were tailor made. We created the event like an interactive movie script.
VIP PARTY MWC19 RESULTS:
- According to the many attendees and organizers whom we received personal mails of congratulations, hard work and originality has produced a very successful event
- Prelude Events knows how important it is to give the space to the attendees to network. We treat this with the upmost respect, which they appreciated. This VIP networking reception was not only productive according to the client, but extremely enjoyable
- Client and providers alike were astonished by the execution of the event and how spectacular the result was
- The Client has asked Prelude Events to create their next event in 2020
