CHALLENGE:
Create the Bioderma Games campaign for 2,800 multicultural participants in several countries to engage in competition and qualify for an incentive program, taking place in a snow destination over 3 days with an emphasis on the Bioderma brand.
SOLUTION:
Returning to our client’ preferred destination in Megève (French Alps), we created activities with strong brand identification for participants from 15 countries where a total of 2,800 people fought to reach the final. The competition itself was organized in the Plateau de la Livraz (Megève) involving 11 different challenges. Each national team of 3 or 4 had to execute the best they could. Guests also enjoyed a farewell gala dinner with an awards ceremony.
RESULT:
- Prelude has been partner of Bioderma since 2011
- From the first edition in 2011 with 30 participants we are now planning the 6th edition with over 100 in 2017
