CHALLENGE:
Create the Ford sponsorship marketing campaign. Ford, official sponsor of the UEFA Champions League since its inception 20 years ago, wanted to connect with football fans in a new and innovative way. As well as to tell the story of the comfort and joy of driving the new S-Max people carrier in Paris, France.
SOLUTION:
Prelude Events created over 50 Ford mascots and interactive games at key locations throughout Paris. In addition, Prelude coordinated the UEFA VIP tent for 500 sponsors at the French stadium and managed logistics of coach transport for 3,000 passengers.
RESULT:
- More than 3,000 video clips uploaded, generating 45,000 views
- 9,500 visits to the campaign microsite over the course of the activities
- Amplification of Ford innovation and technology stories to a readership of over 12.3 million on local and international blogs and media
- Additional earned media through Facebook and Twitter
