CHALLENGE:
Increase public awareness of an association of two brands during the week of the Mobile World Congress in Barcelona with a street marketing campaign. The biggest challenge posed was to create high impact interactive street campaigns whilst getting around the cities heavy branding restrictions in public places and airport.
SOLUTION:
A 6 day marketing campaign held each year involving new creative challenges. Prelude Events has organized airport campaigns, brand presence via an array of innovative land transport, flash mobs and the production of mascots whose attendance are highly anticipated during MWC.
Original promotional collateral was produced including t-shirts, pokens, pins, flyers with fun characterized stickers, transfer tattoos and much more.
RESULT:
- More than 400 video clips uploaded each year generating thousands of views
- Additional earned media through Facebook, Twitter, local T.V. stations and newspapers
- Prelude has carried out this campaign since 2012
