CHALLENGE:
Our client wanted a press event to kick off Mobile World Congress in Barcelona by announcing the company’s expanding portfolio of computing and communications technology for the smallest of devices to the most complex mobile networks.
A unique venue with historical value and capacity for 300 people with space for an elegant production was required.
SOLUTION:
Prelude Events offered a full event production from venue management, stage design, room décor, audio-visual and light and sound requirements to catering and branding opportunities.
In line with the clients corporate objectives, Prelude secured one of Barcelona’s most astounding venues and setup for an elegant breakfast press event. The latest in video projection systems were used to showcase our client’s current activity in the mobile market.
PRESS EVENT RESULT:
- A successful start to our client’s presence at the MWC was set for the coming congress days
- An overwhelming turnout of 300 press attendees and bloggers
- Quality earned media through industry related blogs, webpages, Facebook, Twitter and other social media.
