CHALLENGE:
Create an irresistible VIP party in a competitive space during the Mobile World Congress in Barcelona to capture the new generation of VIP customers and show them an awesome time while interacting with top executives from the host company.
SOLUTION:
Contract a central location and transform it into a pulse pumping party venue with customized stage and production for the famous talent – LMFAO. We also put a twist on the normal support talent and brought in the Reactable, the new way to DJ.
Full branding of the venue included a private photo opportunity with the band in the VIP area. Fun swags, a personalized cocktail bar, delicious finger food and the full open bar all added to the fantastic ambiance and party feel.
Prelude Events setup and managed a streamlined invitation process with confidential RSVP web link to manage the 500+ guest list.
VIP PARTY RESULT:
- Filled to capacity attendance with over 500 guests
- More than 8,000 video clips uploaded, generating over 1 million views
- Additional earned media through Facebook and Twitter and local T.V. stations and newspapers
- The event’s success was on the lips of everyone.
