CHALLENGE:
Create an irresistible leaders reception that will attract industry VIPs to see what Tizen offers to the world of Smartphones, tablets and netbooks.
Develop a reception concept that transmits the open source aspect of what Tizen is all about. Find an equilibrium in all aspects of the event that satisfy the cultural differences of all the Tizen Associations members including Orange, Samsung, NTT Docomo, Intel, Vodafone etc.
SOLUTION:
An architectural jewel was chosen as the venue platform for this event. Prelude Events designed a minimalist and modern decoration including chill-out areas for networking, a sophisticated lighting design for ambience as well as many interesting branding opportunities. The welcome entertainment gave a fantastic buzz to the event and the high end catering proved to be the cherry-on-top.
RESULT:
- Higher guest attendance than originally anticipated.
- Overwhelmingly positive feedback from the companies comprising the Tizen Association as well as the event guests.
